Module 1
Ad Format Mechanics
Static banners, animated GIFs, HTML5 creative, and responsive display units. File specifications, asset requirements, and platform-specific constraints.
Banner Advertising Fundamentals
A structured curriculum covering ad formats, targeting mechanics, bidding strategies, and performance measurement. Designed for marketers who need practical skills in display campaign management and optimization across multiple platforms.
What the program covers
Module 2
Targeting Configuration
Demographic filters, behavioral segments, contextual placement, and remarketing lists. Audience layering techniques and exclusion strategies.
Module 3
Bidding Models
CPM, CPC, and CPA structures. Automated bidding algorithms, manual bid adjustments, and budget pacing across campaign lifecycles.
Module 4
Campaign Measurement
Impression tracking, click attribution, conversion pixels, and view-through analysis. Dashboard interpretation and reporting frameworks.
Module 5
Platform Operations
Google Display Network, Meta Audience Network, and programmatic exchanges. Account structure, creative library management, and bulk editing workflows.
Module 6
Optimization Tactics
A/B testing methodologies, placement exclusions, frequency capping, and dayparting strategies. Performance diagnosis and iterative refinement processes.
How learning happens
Each session combines demonstration videos with hands-on exercises using real campaign interfaces. You configure targeting parameters, upload creative assets, and review performance data within actual advertising platforms.
Assignments simulate common scenarios: launching a product promotion, adjusting bids based on time-of-day patterns, or troubleshooting low click-through rates. Feedback focuses on technical accuracy and strategic reasoning rather than subjective evaluation.
The program assumes basic familiarity with digital marketing concepts but does not require prior campaign management experience. Technical prerequisites include comfort navigating web-based tools and interpreting tabular data.
Program details
Duration
Eight weeks with two sessions per week, each session lasting 90 minutes
Format
Live online sessions with recorded replays available for 30 days after completion
Group size
Maximum 18 participants per cohort to allow individual question time
Assessment
Six practical assignments and one final campaign simulation reviewed within 48 hours
Materials
Platform walkthroughs, template spreadsheets, and creative specification checklists
Support
Direct messaging with instructors during program duration, response time under 24 hours
Common questions
Do I need an advertising account to participate?
No. Demonstrations use instructor accounts and assignments work with sandbox environments that do not require payment methods or live campaigns.
Which platforms are covered?
Google Display Network receives primary focus with supplementary coverage of Meta Audience Network and programmatic exchanges. Platform selection reflects current market distribution.
Can I join if I miss the first session?
Session one introduces foundational concepts referenced throughout the program. Late enrollment is possible through week two if you review recorded content before joining live sessions.
How much time should I allocate outside sessions?
Assignments typically require 2-3 hours per week. Some weeks include optional reading or supplementary exercises that extend time commitment by an additional hour.
Is certification provided?
Participants who complete all assignments and the final simulation receive a completion certificate. This is not an industry-recognized credential but documents skill development within the program scope.